.init_resource::<You>()

            .add_systems(OnEnter(GameState::InGame), new_run_new_you)

/// While in a run, this is who you are
#[derive(Resource, Default)]
struct You(Option<ulid::Ulid>);
impl You {
    pub fn new() -> Self {
        Self(Some(ulid::Ulid::new()))
    }
}
/// Create a new You every run
fn new_run_new_you(mut you: ResMut<You>) {
    *you = You::new();
}